Dell Expert Network

Dell's core storefront is built for people buying for themselves. IT consultants buy on behalf of clients, repeatedly, and need a different relationship: a named contact, faster support, and a reason to keep routing purchases through Dell. DEN was that relationship — but it needed a home that explained the value fast and got members to the benefit without a sales call.

I designed the portal around the member's actual loop: understand the benefits, join, make qualified purchases, collect the rewards. The home leads with who it's for — "Empowering IT Consultants" — and the concrete benefits: dedicated account team, service shortcuts, exclusive pricing. A plain "How it works" walks the six steps from becoming a member to redeeming rewards on Dell.com, with referral and a companion app as secondary paths. Responsive throughout, in Dell's brand system.

Shipped as the UK front door for the Dell Expert Network — a benefit-first portal that turns a partner program into something a busy consultant can understand and act on in about a minute.